Who owns ‘Who Dat’ may be answered

  • wwltv.com

Posted on October 29, 2012 at 12:09 PM

Updated yesterday at 8:06 PM


NEW ORLEANS   WWL TV October 29, 2012  – During the Saints’ Super Bowl run, the issue caused an uproar among fans: who owns “Who Dat?”

Now, small businesses that were sued over use of the phrase say they have the answer, after all of the parties are now settling their lawsuits.

This week, on the eve of trial, all of the remaining parties, including Monogram Express, Storyville and Who Dat Yat Chat, settled their lawsuits with Who Dat, Inc. over who owns the trademark to the phrase “Who Dat.”

“The problem was during the whole time they told us we couldn’t sell things, it was in the prime of the Superbowl. So, it really hit us really hard financially,” said Keith Moody, owner of Monogram Express.

The NFL first sparked the controversy after they started seeing ‘Who Dat’ t-shirts coming from Monogram Express. It was after that that Who Dat, Inc. got involved.

‘I’m from the Lower 9th ward, I’ve been using the term ‘Who Dat’ since I was a toddler,” said local attorney Darleen Jacobs.

She owns a still-shuttered diner in Violet. She had originally named it Who Dat Yat Chat, but when Who Dat, Inc. sued over it, she had to take the rest of the sign down, but not anymore.

“The net effect of the settlement is that nobody owns Who Dat,” Jacobs said.